WA.Technology Makes Bold Move into Peru’s iGaming Market
WA.Technology, a prominent player in the B2B iGaming solutions sector, has officially marked its entry into Peru’s burgeoning gaming market by achieving certification from the Ministry of Foreign Trade and Tourism (MINCETUR). This decisive step not only reinforces WA.Technology’s commitment to expanding its influence in Latin America but also avails a suite of tailored offerings catered to meet the specific needs of Peruvian operators.
Expanding the LatAm Footprint
WA.Technology’s entry into Peru comes amidst a backdrop of increased demand for digital gaming solutions throughout Latin America. The firm has already established a formidable presence in the region, forging partnerships with several of the largest gaming brands. This new certification opens the door for further collaborations and paves the way for WA.Technology to bring its innovative platforms to local operators keen on enhancing their market presence.
A Comprehensive iGaming Portfolio
At the heart of WA.Technology’s strategy is its extensive iGaming portfolio, which encompasses several key platforms:
- WA.Platform: The versatile core platform supporting an efficient omnichannel gaming experience.
- WA.Sports: A dynamic sports betting platform that caters to local sports fans and gamblers.
- WA.Casino: A state-of-the-art online casino environment designed to engage players with captivating gaming options.
- WA.Fantasy: A platform for enthusiasts of fantasy sports, offering interactive and strategic gameplay.
- WA.Affiliates: A robust affiliate marketing tool, enhancing customer acquisition efforts for operators.
- WA.Lottery: Notably, this platform offers access to over 70 international lotteries, including cash-heavy U.S. classics like Powerball and Mega Millions.
These solutions are designed to boost local operators’ capabilities, thereby driving player engagement and maximizing operational efficiency, which is critical in a competitive landscape.
Innovative Offerings for Player Engagement
One of the standout features in WA.Technology’s arsenal is its WA.Lottery platform, which connects users to a diverse range of global lottery options. This feature is especially attractive in a culture that values lottery participation, as it provides players with opportunities to win large prizes and enhances the local operators’ offerings.
Additionally, WA.Technology is set to unveil Pick’Em Play Props—a fresh feature allowing players to test their sports knowledge through Daily Fantasy Sports and predictor games. This innovation aims to enhance the user experience further, promoting customer retention and acquisition in the competitive Peruvian marketplace.
Marketing Support Through WA.Affiliates
To supplement its products, WA.Technology also features the WA.Affiliates tool, which equips operators with critical marketing support. This platform integrates affiliate tracking, real-time performance analytics, and gamification options, empowering operators to fine-tune their marketing strategies and efficiently drive traffic to their websites. As the market becomes increasingly saturated, having such capabilities can be a game-changer for success.
A Growing Market with Opportunities
The Peruvian gaming market has garnered attention as a vital growth area within Latin America, particularly in light of new regulations introduced in October 2023. Analysts project a robust compound annual growth rate of 9% from 2023 to 2031, fueled by a heightened interest in digital engagement and the increasing appetite for online entertainment. As per reports from MINCETUR, about Sol3.8 billion (€1bn) in bets were placed in 2022, with a significant portion—Sol162 million (€40.6 million)—contributed by online gaming and sports betting to state coffers.
A Promising Partnership Ahead
As WA.Technology prepares to embark on its journey into the heart of Peru, the company stands ready to assist local operators with cutting-edge solutions that will drive sustainable growth and foster long-term relationships. Axel Antillon, Regional Director for LatAm at WA.Technology, commented on the firm’s exciting launch in Peru, expressing that the nation presents an ample opportunity aligned with the company’s mission to deliver top-tier gaming products.
“Peru represents a significant opportunity for WA.Technology; we are very excited to be embarking on this new journey! The country’s growing appetite for gaming and entertainment-led experiences aligns perfectly with our mission to deliver LatAm’s best gaming products,” Antillon stated.
By establishing a foothold in the Peruvian market, WA.Technology aims not only to enhance the player experience but also to improve operational efficiencies, ultimately fostering the growth of local gaming businesses. The future indeed looks bright for both WA.Technology and the Peruvian gaming market as they unite in this innovative endeavor.
