Appointment within Casino Group’s Central Purchasing Unit
Date of Release: Paris, 15 October 2024
In a significant move that underscores the Casino Group’s commitment to strategic purchasing practices, Béatrice Avril has been named the new Head of Food and Non-Food Purchasing for the Group at Achats Marchandises Casino (AMC). This appointment comes at a pivotal time for the organization, as it aims to bolster its procurement strategies amid a dynamic retail landscape.
Introducing Béatrice Avril
Béatrice Avril steps into her new role following an impressive tenure as the Director of Private Label Food Purchasing. Her extensive background equips her with the knowledge and expertise essential for leading the Group’s purchasing division. Reporting directly to Hervé Daudin, the Chairman of AMC and an esteemed member of the Casino Group Executive Committee, Avril is positioned to make impactful decisions that will shape the future of procurement within the company.
Avril’s new role is effective immediately, marking a fresh chapter in her distinguished career. She holds a Master’s degree in Purchasing and Innovation from KEDGE Business School and brings over two decades of experience in purchasing and retail.
A Wealth of Experience
Béatrice Avril’s career is characterized by varied and impactful roles within the Casino Group. Prior to her latest appointment, she held prominent positions including Market Director, where she managed a diverse portfolio of Fast-Moving Consumer Goods (FMCG). Her strategic oversight not only improved operational efficiencies but also fostered supplier relationships that benefitted the overall organization.
Among her notable achievements is her vital role in the establishment of the Auxo Private Label joint venture, a collaboration that enhanced synergies between Casino and Intermarché. This experience will be invaluable as she leads Casino Group in navigating the complexities of both food and non-food purchasing.
Expertise in Strategic Development
Avril’s deep understanding of negotiation tactics and strategic management will play a crucial role in her new position. As the head of purchasing, she is tasked with optimizing the procurement process, ensuring that the Casino Group not only maintains competitive pricing but also secures high-quality products for consumers.
Her proven track record in strategic development means that Avril is well-equipped to identify and capitalize on emerging market trends, positioning the Group to adapt to consumer demands and preferences effectively.
Implications for Casino Group
The appointment of Béatrice Avril is expected to yield significant benefits for the Casino Group. Under her leadership, AMC is likely to enhance its sourcing strategies while driving innovation in the private label sector. This transformation is crucial as retailers increasingly pivot towards more sustainable and ethically-sourced products.
With the landscape of retail constantly evolving, Avril’s leadership will be instrumental in addressing these changes head-on, ensuring that the Casino Group remains at the forefront of industry trends.
Contact Information
For analyst and investor inquiries, Charlotte Izabel, reachable at cizabel@groupe-casino.fr, +33 (0)1 53 70 51 29, is available. For investor relations, get in touch via IR_Casino@groupe-casino.fr, Tel: +33 (0)1 53 65 24 17.
Press inquiries can be directed to the Communications Director, Christophe Piednoel, at cpiednoel@groupe-casino.fr, or Stéphanie Abadie at sabadie@groupe-casino.fr.
Conclusion
Béatrice Avril’s appointment as Head of Food and Non-Food Purchasing for Casino Group at Achats Marchandises Casino signals a strategic enhancement of the Group’s purchasing capabilities. Her wealth of experience, coupled with a robust educational background, poises her to lead the organization into a new era of innovative procurement practices. As the retail environment continues to evolve, Avril’s leadership will undoubtedly play a pivotal role in shaping Casino Group’s future success.
