Sequence Partners with Google Cloud Marketplace to Transform Web3 Game Development
In a significant advancement for the gaming industry, Sequence, an all-in-one platform designed for building Web3 games, has forged a partnership with the Google Cloud Marketplace. This collaboration is poised to offer game developers access to a comprehensive suite of Web3 development tools, streamlining the integration of blockchain technology into their gaming projects.
Embracing Blockchain Technology
The inclusion of Sequence on Google Cloud Marketplace marks an essential step for developers looking to leverage Ethereum Virtual Machine (EVM) technology. According to Michael Sanders, cofounder and chief storyteller of Sequence, this milestone allows developers to seamlessly integrate blockchain features into their games—an approach that has become increasingly vital in today’s gaming landscape.
The Google Cloud Marketplace is specifically designed to allow software vendors to present their products and services directly to users. It offers a user-friendly platform for discovering, purchasing, and deploying various software solutions.
Sequence’s listing as an integrated EVM technology provider unlocks a treasure trove of opportunities for game developers. Not only does it enable them to enhance user acquisition, monetization, and retention, but it also provides a robust backend that supports innovative gameplay and user experiences.
A Leader in Web3 Development Solutions
The partnership with Google didn’t come about by chance. Sam Barberie, head of strategy and partnerships at Sequence, mentioned in a recent interview with GamesBeat that Google conducted exhaustive vetting of the blockchain ecosystem and recognized Sequence as a leader in tackling significant challenges in Web3 game development.
“We’ve already had deep integration with the Google Cloud ecosystem for a while,” said Barberie. “Now that we’re on the marketplace, developers can easily access Sequence and begin integration for any game. Whether it’s a triple-A developer looking to adopt Web3 or a new studio crafting a game with Web3 capabilities for the first time, we are here to assist.”
Furthermore, while Google has partnerships with other blockchain platforms like Aptos, the overwhelming prevalence of EVM-based projects in the global blockchain landscape prompted Google’s decision to align with Sequence.
Addressing Industry Challenges
The gaming industry is rife with challenges, particularly in economic dynamics. Barberie elaborated on these issues, noting that user acquisition costs have soared by 431%, development costs have increased by 20%, and player spending has risen only by 1%. Google’s strategy is to harness Web3 technologies to mitigate these universal developer problems, which ultimately led them to Sequence.
Game developers integrating Sequence into their titles have reported impressive results, such as a 4.5 times increase in Day 30 retention and a 7.2 times increase in average revenue per user. Transformational changes, including over 20% in incremental revenue, have also been noted.
Comprehensive Tools for Game Developers
Sequence is breaking barriers by offering a multitude of tools and resources tailored to game developers. Their invisible wallet solutions allow for hassle-free onboarding for players. By utilizing targeted analytics and marketing tools, developers can boost player acquisition while increasing user retention through custom loyalty rewards.
Sequence further enhances monetization strategies with app-store-compliant marketplaces, a variety of user-friendly payment options, and cross-platform trading capabilities. The platform supports EVM chains across layer 1, layer 2, and layer 3/app chains, providing an advantageous ecosystem for blockchain integration.
Moreover, the Sequence SDK suite represents the first verified EVM-based solution available on both the Unity Asset Store and Unreal Engine Marketplace, facilitating seamless integration with widely used game engines.
Exciting Future Ahead
As a result of this collaboration, game developers can now harness the capabilities of Sequence on Google Cloud Marketplace. Greg Canessa, president and COO at Sequence, emphasized the impact of this partnership: “This collaboration empowers game developers to leverage the player and developer benefits of Web3, allowing them to focus on creative execution and delivering amazing games.”
Dai Vu, managing director for marketplace and ISV GTM Programs at Google Cloud, echoed this sentiment, stating, “Bringing Sequence to Google Cloud Marketplace will help customers quickly deploy, manage, and grow the Web3 game development platform.”
With a robust workforce of 65 employees, Sequence has already powered thousands of game developers and facilitated over $5.3 billion in transactions through its technology. The firm is poised to continue leading the way in onboarding, monetizing, and retaining players with innovative Web3 solutions.
Conclusion
As Sequence embraces its role within the Google Cloud Marketplace, the gaming industry stands on the brink of a new era. This partnership not only signifies increased access to vital blockchain tools for developers but also aims to elevate the overall gaming experience for players worldwide. With industry giants like Ubisoft already utilizing Sequence for their Web3 projects, the future looks promising for developers and gamers alike. Through this collaboration, Sequence and Google Cloud are writing the next chapter in the evolution of gaming.
