October 24 News Bites: Community Engagement and Innovation in Broadcasting
As the leaves change and the air turns brisk, the media landscape heralds a wave of community events and innovative advancements. This week, we spotlight several noteworthy happenings in the radio and broadcasting sector, from charitable efforts to new revenue strategies for content creators.
A Ride for a Cause: "Save The Ta-Tas Poker Run"
On October 19, the classic rock station “I-95” WIXV in Savannah, Georgia, played host to the 4th Annual Savannah Harley-Davidson “Save The Ta-Tas Poker Run.” The event, organized in collaboration with Savannah Harley-Davidson and the Savannah H.O.G. Chapter, attracted over 120 motorcycle enthusiasts, all rallying together for a noble cause. This charity ride raised an impressive $6,200, which was donated to Margie’s Armey Foundation, a nonprofit committed to advocating for breast cancer awareness and empowering women in their battles against the disease.
Billie Marshall, the afternoon host for WIXV, took on the role of emcee, bringing energy and enthusiasm to the event. “Not only is it an honor to help Savannah Harley-Davidson and the Savannah H.O.G. Chapter raise money for a foundation educating women about their breast density for early detection, but it’s also always fun!” he remarked. This blend of community spirit and entertainment underlines the powerful role local media can play in bringing awareness to important health issues while fostering camaraderie among the community.
Local Hockey Coverage: Continued Partnership with the Florida Everblades
In a testament to local sports engagement, Beasley Media Group’s “ESPN Southwest Florida” WBCN (770) has announced its continued partnership with the Florida Everblades. As an ECHL affiliate of the St. Louis Blues and the AHL’s Springfield Thunderbirds, the team will have its games broadcasted across the station, allowing fans to stay connected with the action.
Chris Beasley, Program Director, expressed enthusiasm for this collaboration, stating, “ESPN Southwest Florida is proud to continue our long-standing partnership with the Florida Everblades. We’re excited to bring Everblades hockey to our listeners and help support the local community.” This partnership not only enhances the local sports broadcasting landscape but reinforces community bonds through shared experiences and support for local teams.
Webinar Series: StreamGuys Level Up Your Revenue
In an era where digital media continues to evolve, StreamGuys has stepped forward with an initiative designed to empower broadcasters and content producers. Their new webinar series, titled “Level Up,” kicks off on October 30 at 1 PM (ET) with the session “Level Up Your Audio Revenue.” Head of Sales Tim Labelle will lead this series, inviting a roster of experts from StreamGuys to share insights on monetizing streaming media.
“This series will feature the recurrent theme of how businesses can make money with streaming media,” Labelle explained in a press release. “Whether for broadcasts or podcasts, audio or video, or event-based offerings, there are sophisticated paths that businesses can take to monetize new and existing streams.” This initiative exemplifies the growing need for media professionals to adapt to changing landscapes and harness opportunities within the digital realm.
Registration for the series can be accessed through the link provided in their announcement, offering an exciting chance for broadcasters to expand their knowledge and revenue-generating potential.
Conclusion
As October unfolds, the interactions of local media with their communities are more vibrant than ever. From charitable rides promoting crucial health awareness to sports broadcasting partnerships and innovative industry webinars, these developments illustrate the essential role local broadcasting plays in not only entertaining but also uplifting and empowering their communities. The blend of community engagement with strategic business initiatives ensures that both local and regional broadcasters continue to be a vital part of the fabric that holds communities together.
