The 45th American Film Market (AFM) has officially kicked off, marking a new era for the event as it takes place in vibrant Las Vegas after years of being hosted in the scenic suburb of Santa Monica, California. This change has garnered significant attention within the film industry, as attendees anticipate what this bustling desert city will bring to the table during this six-day market event.
A New Venue and Atmosphere
Hosted entirely at the Palms Casino Resort, AFM2024 promises a comprehensive experience for filmmakers, distributors, and industry professionals alike. The facility will host not only exhibitions but also over 200 film screenings at its Brenden Theatres and a series of informative sessions under the AFM Sessions conference program. The Las Vegas setting adds a layer of excitement, offering ample opportunities for networking and entertainment, all within a lively backdrop.
Global Participation and Companies Involved
This year’s market has attracted a truly international audience, with confirmed participants from 80 countries. Exhibitors include 286 sales, production, and distribution companies, as well as a wide range of international trade organizations and film commissions. National umbrella stands will represent 34 countries, demonstrating the global appeal and significance of the AFM.
Among the exhibitors are well-known names such as A24, Lionsgate, and Gaumont, alongside a host of independent firms that bring diversity and innovation to the market. This robust lineup not only highlights the event’s importance but also creates an environment conducive to new partnerships and film opportunities.
Engaging Panels and Expert Insights
One of the key attractions of AFM2024 is the AFM Sessions, featuring 100 influential leaders and experts who will engage in over 30 panels and presentations across two stages. These sessions are designed to provide insight into current trends, challenges, and success stories within the film industry.
Notable events include “The Innovators,” where industry leaders such as Stuart Ford and Sébastien Raybaud will discuss their experiences and perspectives. Moreover, the panel addressing the box office success of Terrifier 3 featuring Cineverse CEO Chris McGurk promises to draw attention. Iconic indie filmmaker Lloyd Kaufman, known for Toxic Avenger, will also share his unique insights in an interview, offering a rare opportunity to learn from industry pioneers.
Networking Opportunities
Industry veterans like Mitch Mallon, CEO of Stadium Media, are returning to AFM this year with a focus on nurturing established relationships and exploring new partnerships. Mallon emphasizes that past AFM experiences have led to successful long-term collaborations. “We have built relationships that have lasted with multiple suppliers, and these all began at AFM,” he reflects, highlighting the importance of such networking events in the film industry.
Additionally, many attendees, like Matt Kennedy of MVD Entertainment Group, see Vegas as an excellent opportunity for face-to-face meetings that may not happen in the typical office setting or over Zoom calls. Both see this year’s event as a chance to reconnect with industry colleagues and vendors, further strengthening the community.
Optimism About Las Vegas
The decision to move AFM to Las Vegas has been met with optimism. Many believe that the vibrant nightlife, accessibility, and entertainment options available will attract a different audience. Mitch Mallon believes it could be a transformative move for the market, potentially inviting a renewed interest that wasn’t as pronounced in previous years at Santa Monica.
Kennedy echoed this sentiment, sharing that the convenience of being a local resident in Las Vegas means he can maximize his time at the event instead of spending it traveling. He appreciates the availability of affordable accommodations and restaurants that enhance the experience for attendees visiting from out of town.
Conclusion
With its exciting new venue and a wealth of opportunities for networking, learning, and collaboration, the 45th American Film Market sets the stage for a fruitful week ahead. It’s a time for filmmakers and industry professionals to come together, explore new projects, and foster relationships that could influence the landscape of cinema in the years to come. As Las Vegas welcomes a diverse crowd of creators and innovators, the pulse of the film industry will surely resonate throughout the city, creating lasting memories and potential cinematic milestones.
