DigiPlus Interactive Corp.: A Strategic Shift Toward Online Gaming
DigiPlus Interactive Corp. has decided to recalibrate its business focus, deferring its ambitious plans for developing a fully integrated gaming facility on the scenic shores of Boracay. This strategic pivot highlights the company’s commitment to strengthening its online gaming operations, which are currently yielding higher profit margins.
Moving Away from Physical Developments
Andy Tsui, the president of DigiPlus, shared that the company has no immediate plans to develop the expansive 24-hectare property in Boracay, which had previously been a centerpiece of its gaming ambitions. The decision comes in light of the robust performance of its online gaming business, which has captured the attention of the company’s leadership. Tsui pointed out, “We still remain focused on executing our digital transformation strategies which give us a higher margin.” This reflects the growing trend in the gaming industry where online platforms are increasingly dominating over traditional brick-and-mortar establishments.
A Vision for Digital Transformation
The focus on digital transformation aligns with Tsui’s vision for DigiPlus to emerge as the leading entertainment company in the Philippines. With innovations in game development and technology integration, the company aims to diversify its offerings, attracting a broader audience across the archipelago. Tsui emphasized the potential for growth, stating, “We believe that we can be the leading entertainment company in the Philippines as we continue to evolve with more new games and technologies.” This forward-thinking approach not only aligns with consumer trends but also positions DigiPlus to leverage emerging technologies in gaming.
Integrating Online and Physical Services
Despite the deferral of the Boracay casino project, DigiPlus has emphasized the importance of integrating its online platform with physical gaming sites. Tsui noted that this integration would enhance the overall player experience, making transactions smoother and customer service more efficient. He explained, “With the stronger footprint, we serve better our players, and we can engage customer service teams for faster and more efficient handling of transactions.” This multi-faceted approach is aimed at creating a seamless gaming environment for users, blending the excitement of online gaming with the reliability of physical presence.
Historical Context and Recurrent Aspirations
The idea of establishing a major casino in Boracay is not new for DigiPlus. In 2017, the company had entertained plans in collaboration with Macau-based Galaxy Entertainment Group Ltd.; however, those discussions were suspended. DigiPlus, then operating as Leisure and Resorts World Corp., eventually abandoned these plans in late 2019 when market conditions did not align favorably. Despite Albee Benitez, DigiPlus’s founder and former director, suggesting the resurgence of talks for a $500-million casino, the current focus remains firmly on enhancing its online capabilities.
Rapid User Growth
The decision to pivot towards online gaming is further supported by impressive user growth metrics reported by DigiPlus. As of the end of the third quarter in 2024, the platform boasts around 40 million registered users, with an active user base climbing significantly to approximately 4.5 million monthly active users—up from 2 million at the end of 2023. Tsui reiterated the importance of this growth, highlighting how it underscores the company’s successful adaptation to the changing landscape of the gaming industry.
Conclusion
DigiPlus Interactive Corp.’s shift away from physical casino development in Boracay to a more robust online gaming strategy reflects broader trends impacting the gaming industry today. By prioritizing digital transformation and user experience, the company positions itself to become a significant player in the Philippine entertainment landscape, adapting to consumer preferences and leveraging technology to meet evolving expectations. As DigiPlus continues to navigate this transition, it remains poised for sustained growth in the vibrant online gaming market.
