Introduction
In a significant step toward enhancing the guest experience, Fortune Bay Casino Resort has announced its partnership with Passport Technology, a global leader in the development of payment technology and customer engagement solutions for the gaming industry. With the implementation of Passport’s innovative Lush® loyalty and rewards platform, along with the Mira® player enrollment kiosks, the casino aims to revolutionize its player engagement strategies and offer unparalleled benefits to its patrons.
The Lush Loyalty and Rewards Platform
At the core of this partnership is Passport’s Lush loyalty platform, which is designed to empower casino operators through a user-friendly and efficient system. This platform stands out as the first HTML5, cloud-based loyalty and rewards solution in the industry, enabling operators to customize a wide array of branding, marketing, promotion, and gifting options via a secure web application.
The features offered by Lush are anticipated to significantly enhance player acquisition, engagement, retention, and tier progression. The platform introduces innovative gamification elements, allowing casinos to create customizable player promotions and dynamic offers that resonate with their clientele. Such a tailored approach ensures that players are continually engaged and rewarded for their loyalty.
Voices from Fortune Bay
Hannah Lehti, the Director of Marketing for Fortune Bay, expressed enthusiasm about the new platform. She stated, “The Lush platform is going to be an incredible addition for our guest and players club team. We’re excited for our customers to experience the enhanced benefits of our upgraded players club.” This reflects a growing trend among casinos to invest in technology that not only attracts new players but also maintains existing relationships through enhanced service offerings.
A Commitment to Community
The partnership reflects not only a commitment to technological advancement but also a dedication to the communities the casinos serve. Diallo Gordon, the CEO of Passport, recognized the significant role that the Bois Forte Band of Chippewa plays in impacting both the Iron Range and neighboring communities. Gordon added, “We are grateful to have Fortune Bay as a part of our loyalty family and are thankful for the opportunity to be a part of their Wild Edge transformation.” This acknowledgment highlights the synergy between the casino’s operations and its broader social responsibilities.
Enhanced Rewards for Players
The implementation of the Lush platform is set to enrich the experience of members of Fortune Bay’s Wild Edge Rewards Club. Features such as patron self-service options, a dynamic games library, comprehensive hotel offers, and virtual drawings will provide players with an engaging and streamlined experience. Additionally, the ability to enroll and reprint rewards via Lush® and Mira® enhances convenience, making it easier than ever for players to enjoy the benefits of their loyalty membership.
Future Aspirations
Passport Technology is clearly focused on expanding its footprint in the Midwest, particularly in Minnesota. Jason King, the Chief Revenue Officer for Passport, stated, “We will continue to be aggressive across the Midwest and Minnesota, specifically. Fortune Bay is an amazing property, and we are pleased to be a part of their customer journey.” This commitment to growth is indicative of Passport’s strategic vision to enhance player engagement in various markets.
About Passport Technology
Passport Technology has made a name for itself as a leading developer of technology-based solutions for regulated payments and gaming markets. Their robust product portfolio includes a variety of services such as redemption kiosks, quasi-cash solutions, digital payment systems, and casino automation tools. With over $45 billion securely settled in funds to casino floors globally, Passport demonstrates unmatched reliability and innovation in the gaming technology sector.
Conclusion
The partnership between Fortune Bay Casino Resort and Passport Technology marks a pivotal moment in advancing guest experience and engagement in the gaming industry. With the launch of the Lush loyalty platform and Mira kiosks, players can expect a personalized experience that not only enhances their gaming journey but also fosters a deeper connection with the casino. As technology continues to evolve, it’s clear that initiatives like these will shape the future of gaming hospitality, ensuring that both casinos and their patrons benefit from a more engaging and rewarding ecosystem.
