The Lush Platform: Revolutionizing Loyalty and Rewards at Fortune Bay Casino Resort
LAS VEGAS, November 7, 2024 — Excitement buzzes through the halls of Fortune Bay Casino Resort as they announce their new partnership with Passport Technology, the leader in innovative payment solutions for the gaming industry. The introduction of Passport’s Lush® loyalty and rewards platform, alongside the Mira® player enrollment kiosks, promises to transform the guest experience and enhance the bond between players and the casino.
Elevating Player Engagement and Retention
The Lush platform represents a significant leap forward in how casinos interact with their patrons. By utilizing sleek tools designed for driving player acquisition, engagement, and retention, Fortune Bay has positioned itself at the forefront of the gaming hospitality industry. With features like gamification, customizable promotions, and dynamic offers, the platform aims to not only attract new players but also heighten the experience of existing members of the Wild Edge Rewards Club.
As Hannah Lehti, Director of Marketing for Fortune Bay, expressed, “The Lush platform is going to be an incredible addition for our guest and players club team. We’re excited for our customers to experience the enhanced benefits of our upgraded players club.”
The Wild Edge Rewards Club: A New Era of Loyalty
Fortune Bay’s Wild Edge Rewards Club will greatly benefit from the versatile features provided by the Lush platform. Members can look forward to an array of self-service functionalities, such as instantly enrolling in the club, accessing the dynamic games library, and taking advantage of comprehensive hotel offers—all designed to provide a seamless experience. The ability to participate in virtual drawings and quickly reprint player cards means less downtime and more time spent enjoying the gaming floor.
The flexibility of the Lush platform empowers casino operators to tailor their loyalty programs precisely to their customer base, fostering a sense of community and belonging among players. This customization means that each member can feel valued and recognized, which is crucial for player retention in today’s competitive gaming landscape.
Commitment to Community and Cultural Impact
The partnership between Passport Technology and Fortune Bay Casino Resort goes beyond technological innovation. Diallo Gordon, CEO for Passport, underscored the social responsibility aspect of the collaboration, stating, “The Bois Forte Band of Chippewa have put so much into the Iron Range and have made a demonstrative impact to the lives of band members and the neighboring community.” This commitment to the local culture highlights how gaming venues can become integral parts of their communities, positively impacting lives both socially and economically.
The Future of Loyalty Technology
As the first HTML5, cloud-based loyalty and rewards platform in the industry, Lush not only streamlines casino operations but also enriches the overall customer experience. With unlimited branding, marketing, promotion, and gifting options made accessible through Lush’s secure web application, Fortune Bay is set to redefine player loyalty. This technological leap positions them to remain competitive, particularly in a robust region like the Midwest and specifically Minnesota, where competition is fierce.
Jason King, Chief Revenue Officer for Passport, echoed this sentiment, stating, “We will continue to be aggressive across the Midwest and Minnesota, specifically. Fortune Bay is an amazing property, and we are pleased to be a part of their customer journey. Thank you.”
A Glimpse into Passport Technology
Founded on principles of diversity, inclusion, and collaboration, Passport Technology is dedicated to developing top-tier solutions for the highly regulated gaming and financial services markets. With an impressive track record, the company has securely managed over $45 billion in funds across global casino floors. Their product range includes redemption kiosks, digital payment solutions, casino automation, and comprehensive loyalty services—each designed to improve the user experience while maintaining compliance with industry standards.
Conclusion
The partnership between Passport Technology and Fortune Bay Casino Resort signifies a bold step forward in the gaming industry, integrating cutting-edge loyalty solutions with a strong commitment to community impact. As players step into the future of gaming at Fortune Bay, they will not only enjoy enhanced rewards and personalized experiences but also take part in a movement that highlights the importance of community investment and cultural appreciation. With the Lush platform now at the helm, Fortune Bay is poised to deliver an unparalleled guest experience and redefine loyalty in the gaming world.
For those interested in revolutionizing their gaming experience, Fortune Bay Casino Resort and the innovative Lush platform are sure to deliver excitement and engagement like never before. For further details, visit Passport Technology.
