Latin America’s Online Gambling Industry Poised for Explosive Growth: Forecast to Surpass $7.86 Billion by 2027
Latin America’s online gambling market is on the brink of remarkable expansion, with gross revenues projected to exceed $7.86 billion by 2027. This astonishing increase from an estimated $1.56 billion in 2023 has drawn significant attention from both local and international operators. A recent report by Vixio, a regulatory intelligence technology platform, sheds light on the trends and developments fueling this growth, particularly in countries like Brazil, Peru, and Chile.
Rapid Expansion on the Horizon
Vixio’s comprehensive report, titled Latin America Online Gambling Outlook, not only focuses on revenue projections but also delves into the regulatory landscapes that are essential for the market’s development. The report outlines ongoing legislative efforts and licensing structures in major countries, illustrating how different regions are preparing to embrace this burgeoning industry.
Brazil stands out as a key player, anticipated to dominate the online gambling sector in Latin America. The country is expected to account for about half of the projected revenues by 2027. The legislative breakthrough came in December 2023 when Brazil introduced a federal licensing framework for both sports betting and online casinos, marking a transformative step for the industry.
Brazil: A Regulatory Milestone
While regulations are still being fine-tuned, Brazil’s newly established betting secretariat is set to release 10 ordinances between April and July 2024. These ordinances will define operational standards and ensure compliance, crucial for the sector’s success and reputation. If Brazil’s licensing system successfully launches by mid-2024, it is poised to lead Latin America’s online gambling market, potentially surpassing the combined revenues of other regional players.
Given Brazil’s large population and emerging digital landscape, the country’s contribution to the regional market could exceed $4 billion, provided the regulatory framework remains adaptable and avoids overly restrictive policies. The potential for growth is immense, particularly as global operators look to invest in a booming market.
Peru: A Model for Streamlined Licensing
Meanwhile, Peru has emerged as another key contender in the online gambling realm with a more streamlined approach to regulation. In February 2024, Peru implemented a licensing regime for both sports betting and online casinos, leading to a surge of interest from international operators. During the initial 30-day application window, an impressive 145 companies sought licenses, highlighting the region’s appeal.
As of April 2024, reputable operators such as Betano, DoradoBet, and RetaBet have already secured licenses, while 180 service providers and eight certification labs are registered to facilitate market operations. The country’s friendly tax environment, alongside efficient regulatory procedures, sets Peru apart as an attractive destination for operators, with expectations of generating $386 million in revenue by 2027.
Peru’s positive experience contrasts sharply with the more contentious regulatory environments in Brazil and Chile, establishing it as a benchmark for streamlined processes in Latin America. This distinction could serve as a model for other countries looking to develop their gambling markets without excessive bureaucratic delays.
Chile and Argentina: The Next Players
Chile is gearing up to follow Brazil and Peru’s lead, with new online gambling legislation anticipated to pass later in 2024. If implemented as planned, this legislation could pave the way for a licensing framework by the end of 2025. In contrast, Argentina’s online gambling landscape remains fragmented, with only 16 of the 24 provinces providing some form of regulation. Notable regions like Buenos Aires, Córdoba, Mendoza, and Corrientes are already making strides in offering fully licensed online gambling options.
The gradual evolution of regulatory frameworks across these regions illustrates a growing recognition of online gambling as a legitimate industry that can contribute significantly to national revenues and local job markets.
Outlook for 2027: A Booming Industry Ahead
By 2027, the regulated online gambling sector across Latin America is projected to grow more than five-fold, spurred by the introduction of attractive new licensing regimes and heightened participation from international operators. While Brazil and Peru are expected to take the forefront of this expansion, countries like Chile and Mexico are also strategically positioned to amplify the industry’s presence.
As global operators increasingly look towards Latin America as a prime investment opportunity, the collective potential of the region’s online gambling industry is becoming increasingly evident. With countries like Brazil and Peru laying the groundwork for a robust regulatory framework, Latin America is set to emerge as a significant player on the global online gambling stage.
In conclusion, the landscape of online gambling in Latin America is evolving rapidly, with key players poised to capitalize on the momentous growth anticipated over the next several years. As countries refine their regulations and attract international operators, the region could soon be recognized not only as a rising market but also as a model of successful regulatory change in the global gambling industry.