Playtech Partners with Veikkaus to Launch Live Casino in Finland
Building on an already successful partnership, Playtech has taken a significant step by becoming the first Live Casino supplier to Veikkaus, Finland’s state-owned gaming monopoly. This collaboration extends beyond online casino and poker offerings, retail video lottery terminals (VLT), and a comprehensive casino management system. The collaboration was solidified after a diligent public procurement process, highlighting Playtech’s commitment to delivering high-quality gaming experiences.
The Launch of Live Casino: A Milestone for Playtech and Veikkaus
As of today, Playtech has officially launched its Live Casino offerings under the agreement with Veikkaus. This launch marks a watershed moment in their partnership, signifying both companies’ dedication to enhancing the gaming landscape in Finland. By successfully completing the integration and regulatory approval processes for Playtech’s Live games, Veikkaus now offers its players a premium gaming experience that aligns with the company’s high standards.
Variety at the Players’ Fingertips
In the initial rollout of Playtech’s Live Casino, players are invited to indulge in a diverse array of games. The offering includes popular network games such as Mega Fire Blaze Roulette and exciting game shows like Adventures Beyond Wonderland, Spin a Win, and The Greatest Cards Show. Additionally, there are exclusive blackjack and roulette tables situated in a newly designed, branded studio, tailored specifically for Veikkaus. This unique setting enhances the authenticity of the experience, providing players with a sense of being in a real casino environment right from the comfort of their homes.
The Finnish Touch
One of the standout features of Playtech’s Live Casino is the introduction of Finnish-speaking dealers. These professional dealers embody Veikkaus’ brand values, ensuring that players not only partake in exciting games but also feel a connection with local culture. The use of Finnish-speaking dealers caters to the preferences of the Finnish gaming community, making the gameplay experience more engaging and relatable.
Strategic Insights from Playtech’s Leadership
Fredrik Sylvander, Commercial Director at Playtech, expressed excitement regarding the launch, emphasizing the significance of this milestone in the partnership. He stated, "We are thrilled to have completed the launch with Veikkaus, marking a significant milestone in our successful partnership." Sylvander underscored Playtech’s commitment to crafting a tailored Live Casino offering that caters specifically to the needs of the Finnish market. This dedication is aimed at elevating the overall gaming experience for Veikkaus’ customers, aligning with their vision for Live Casino offerings.
Future Developments on the Horizon
While the initial selection of Live Casino games has been launched, this is just the beginning. Playtech has indicated that more games will be introduced in the coming months, promising to keep the offerings fresh and exciting for players. This strategic approach not only enhances the user experience but also signals Playtech’s long-term commitment to the Finnish gaming market through continuous innovation and adaptation.
Conclusion: A Promising Partnership Ahead
The successful launch of Playtech’s Live Casino marks a new chapter in their collaboration with Veikkaus. By combining cutting-edge technology with a localized approach to service and game offerings, both companies are well-positioned to innovate within the Finnish gaming landscape. As Playtech introduces more games in the future, players can look forward to a dynamic and engaging gaming experience that reflects both quality and authenticity. With this partnership, Playtech and Veikkaus are set to redefine the standards for online and live gaming in Finland, ensuring that players are not just satisfied but truly engaged in an unparalleled gaming journey.
