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Portugal’s Gambling Association Files Complaint Against Influencers and Operators for Illegal Advertisements

The Fight Against Illegal Online Gambling in Portugal: APAJO Takes Action

The online gambling landscape in Portugal is undergoing significant scrutiny, thanks to the efforts of the Portuguese Online Gambling and Betting Association (APAJO). This organization recently made headlines by filing criminal complaints against five social media influencers and eight online gambling operators for promoting unlicensed platforms. As the popularity of online gambling continues to rise, so too does the need for strict adherence to regulations, making APAJO’s efforts both timely and critical.

Raising Awareness on Illegal Gambling

APAJO’s campaign against illegal gambling advertisements is fueled by a growing concern over public ignorance regarding unlicensed gambling sites. An annual study revealed alarming statistics: approximately 41% of gamblers in Portugal utilize illegal sites, with 52.1% of young adults aged 18 to 34 participating in such activities. More strikingly, only 37.7% of players placing bets on these sites were aware of their illegality. This underscores the necessity for educational initiatives and the disambiguation of legal versus illegal gambling platforms.

Influencers Under Fire

One of the most focused aspects of APAJO’s recent actions is its targeting of social media influencers. The organization has reported an array of influencers, including notable figures like Numeiro, Cláudia Nayara, and Bruno Savate, for their role in promoting unlicensed gambling sites. The existence of influencers endorsing illegal platforms raises significant concerns about the implications for responsible gambling and public safety. APAJO is emphasizing the importance of influencer accountability, urging them to support licensed and regulated platforms instead.

Operators Named in Complaints

In addition to influencers, APAJO has named specific operators in its complaints. This list includes several unlicensed platforms such as Betify, Stake, and Wolfi, among others. The association’s commitment to pursuing these operators highlights the ongoing challenges faced by legal gambling entities in Portugal, competing against unregulated markets that can undermine the integrity and financial viability of licensed operations.

Legal Framework and Media Responsibility

Under Portugal’s Online Gaming and Betting Legal Regime, promoting illegal online gambling is strictly prohibited. APAJO stresses that merely posting advertisements for unlicensed sites on social media also constitutes a legal violation. Ignorance of the law does not exempt individuals or companies from liability, emphasizing the need for collective awareness and adherence to regulations.

Ricardo Domingues, president of APAJO, has pointed out the crucial role the media plays in educating the public about legal gambling options. “It is vital that the Portuguese media provide accurate and clear information about the gambling sector,” he stated, stressing that thousands of individuals risk exposure to illegal operations without the knowledge of potential dangers.

Ongoing Efforts Towards Education and Legality

As part of its broader strategy, APAJO plans to continue working closely with law enforcement agencies to monitor illegal gambling activities and push for stricter enforcement of existing laws. Public education is at the heart of APAJO’s mission; the organization seeks to guide players toward legal betting options while educating them about the risks associated with illegal sites.

Conclusion: A Call for Responsible Gambling

APAJO’s decisive actions against influencers and illegal operators signal a stronger commitment to regulating the online gambling industry in Portugal. With rising engagement in online betting among younger demographics, it becomes increasingly important to spread awareness and ensure that all gambling activities are conducted responsibly and legally. The role of social media influencers, alongside traditional gambling regulations, plays a crucial role in reshaping the online gambling narrative in Portugal for the better. With continued vigilance and education, APAJO aims to create an environment where safe and legal gambling is prioritized, ultimately protecting consumers and promoting a sustainable gambling culture.

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